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David Armitage – CEO and Founder

David Armitage began his career as a successful exploration geoscientist, drilling deep wells in the Anadarko basin of Oklahoma. He started one of the world’s first commercial GIS companies, GeoGraphix which developed sophisticated subsurface modeling, analytic, and visualization software. GeoGraphix became a subsidiary of Halliburton in the mid-90’s, and Armitage launched his next venture, Qubit delivering some of the world’s first wireless Internet tablets. Armitage’s insatiable thirst for building great companies led to the launch of Cartasite in 2004, with the dream of bringing Realtime Operational Intelligence to the energy and natural resource industries. Armitage graduated from St Lawrence University with a BS in Geology and Economics.

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Peter Neuberger – Chief Revenue Officer

Specializing in highly effect revenue growth strategies and executable programs, Peter has helped drive explosive growth at multiple companies since 1995. He has been a successful “second stage entrepreneur” taking start-ups to the next level, and he built and led high-performance sales teams at mid-sized firms. Peter holds a Bachelor of Arts from Amherst College and an MBA from Harvard Business School.

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Adam Muhleisen – VP of Finance

A Certified Public Accountant, Adam brings deep expertise in accounting, as well as forecasting, cash flow modeling, financial analysis, budgeting, and strategic planning to his role as VP, Finance. He holds both a Bachelor of Science and an MBA from Drake University. When not at work Adam enjoys spending time with his wife and two sons, golfing, hiking, and generally taking advantage of everything that Colorado has to offer.

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Nigel Alexander – Chief Financial Officer

Nigel Alexander is a native of England and joined Cartasite as Chief Financial Officer in July 2016. He has 37 years of management experience in companies ranging from 50 to 50,000 employees. A successful entrepreneur, Alexander has built and sold several companies, including the 2011 sale of Liberty-Bell Telecom, a local phone company to Dish Network, a Fortune 200 company. As CFO, Alexander manages all aspects of Cartasite’s financial team as well as being actively involved in corporate development and mergers & acquisitions. He holds an ACIB degree in Banking and Finance from Birmingham (England, not Alabama!) and isn’t sure that Brexit is a good idea!

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Bill Sinclair – Chief Technology Officer

Sinclair, a Colorado native, has nearly 20 years of technology and software development experience. He has managed IT departments and software development teams in a number of industries including finance, energy, and mobile applications development. Bill’s domain expertise in the oil and gas industry guided his previous venture, Agelio Networks and the development of MineralFile, a patented SaaS platform for revenue tracking and land management in the oil and gas industry. He successfully sold MineralFile in the fall of 2014. Bill joined the Cartasite team in April of 2015 as Chief Technology Officer. He manages Cartasite strategic initiatives and leads the product and engineering departments. He is passionate about the customer experience and solving real world problems with technology.

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Lynelle Bautista – VP of Strategic Accounts

Bautista has over 20 years experience in the oil and gas industry, as both a sales executive and petroleum engineer. She began her career as a petroleum engineer with Chevron in the San Joaquin Valley. Lynelle has been a key revenue contributor to several successful oil and gas technology companies, including Decisioneering (now Oracle), Merak Projects (acquired by Schulumberger), and Schlumberger Information Solutions. She joined Cartasite in 2009 and has a Bachelor of Science and Master of Science in Engineering from Stanford University.

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Gregory Kushnir, PHD – Chief Data Scientist

Dr. Kushnir is a resourceful and highly accomplished IT executive with 38 years of diversified management, software product development, and R&D experience within corporate and start-up, technology-related environments in the Exploration & Production Sector of the Oil and Gas Industry. Prior to joining Cartasite in 2006, Dr. Kushnir held executive positions with A2D Technologies (2004-2006), Tobin International (2000-2004), Shared Earth Technologies, Inc. (1998-2000). He also worked at GeoGraphix from 1989 to 1998. Dr. Kushnir started his professional career in 1976 as a geoscientist with All-Russian Research Institute of Oil Geology (VNIGNI).

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Donna Hardin – Controller

Hardin’s strong background in finance and operations have focused on the unique challenges of start-up companies, driving her focus on process definition and implementation, cost control and compliance, and maximization of resources. Past enhancement and program structure changes have contributed to a 25% annual growth rate, 20% reduction in costs, improved employee retention and consistent management to plan. Hardin joined Cartasite in 2008, bringing a resourceful and tenacious approach to problem solving and cost management, quality and efficiency.

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Kyle Bassett – VP of Operations

Bassett is a California native who moved to Denver, CO 2009. Kyle has spent the last ten years in various sales and leadership roles. He spent 5 years as the National Sales Manager for a hosted software provider where amongst other achievements; he brought in and managed a software partner who integrated their service into over 200,000 users’ platforms. Kyle has a wealth of knowledge in the areas of business development, project management, operations, M2M technologies, sales, and service delivery. In 2012, Kyle joined the Cartasite team where he currently leads the Customer Success and Fulfillment teams. He continues to focus on internal process in relation to both productivity and the customer experience.

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David Taggart – Sales Director

“Tag” began his career working in sales for startups in Silicon Valley. With over ten years experience in sales and marketing, he leads by example in building consultative sales relationships and value-driven conversations. He is an internet tinkerer and enjoys building websites and blogging about leadership, coaching, sales, and training. A true outdoor enthusiast you’ll often find him camping, skiing, golfing, hiking, biking, and enjoying his love for photography. Tag has a strong passion for working with companies that make the world a better place. With Cartasite’s commitment to ensuring safety and promoting corporate responsibility, he knew it would be a perfect fit.

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Heather Wiegand – Marketing Manager

Heather comes to Cartasite with nearly 20 years experience in sales and marketing, primarily in the technology and information sectors. Heather’s particular strengths and passions are in marketing communications, product launches, events, and sales enablement. She believes strongly in the power of customer success examples as a compelling and credible way to tell the marketing story. A self-declared ‘word nerd,’ Heather is a Boston native who has not let a change in address impact her baseball loyalties. She has a BA from Clark University and an MBA from Boston College.

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Dan O'NeilDan O’Neil – VP of Business Development

Dan has an impressive background in sales, operations, leadership, management, law, and is a seasoned entrepreneur. Originally from Ohio, he moved to Colorado in 1995. After owning three Buffalo Wild Wings, Dan practiced law for almost 18 years including as General Counsel for a large Colorado-based insurance company where he eventually took over all the insurance operations. He is also regional developer for two franchisors specializing in finding, selling and training franchisees. Dan earned his law degree at Capital University Law School in Columbus, Ohio, and also holds an MBA from the University of Colorado at Denver.

Meet Our Team

our executive leadership has deep expertise in the energy industry, specifically oil and gas

Cartasite’s management team has deep roots in the energy and Geographic Information Systems (GIS) industries. Together they have a proven track record delivering outstanding service, breakthrough technology, and practical results to the oil and gas industry worldwide.


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David Armitage – CEO and Founder


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Bill Sinclair – Chief Technology Officer


Nigel Alexander – Chief Financial Officer


Peter Neuberger – Chief Revenue Officer


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Kyle Bassett – VP of Operations


Adam Muhleisen, CPA – VP of Finance


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Donna Hardin – Controller


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Lynelle Bautista – VP of Strategic Accounts


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Gregory Kushnir, PHD – Chief Data Scientist


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David Taggart – Sales Director


Dan O'Neil

Dan O’Neil – VP of Business Development